A freezer reset is the best time for a grocery store to add a new frozen novelty. Space is being reallocated anyway, slow movers are coming out, and buyers are looking for items that bring new shoppers to the case. This guide covers how grocery buyers and category managers can make room for better-for-you novelties such as frozen banana pops during a reset.

Start with the data from your current set

• List each novelty SKU with its sales, margin and days of supply.
• Mark slow movers and near-duplicates, such as several similar bars from different brands.
• Note which items shoppers buy for dietary reasons, such as dairy-free or fruit-based options.
• Check for gaps: is there a fruit-based treat that still feels like dessert?

Why better-for-you novelties earn space

Many shoppers look for treats with a simpler story: real fruit, fewer additives or dairy-free options. A better-for-you novelty can bring those shoppers into the novelty case instead of skipping it.

Totally Bananas banana pops for grocery stores come in two blends, a creamy banana blend and a creamy banana-strawberry blend, both dipped in dark chocolate. Each box holds 4 pops at 140 calories per pop. Totally Bananas states that its banana and banana-strawberry pops are Non-GMO Project approved and that all of its novelties are dairy free, with a packaging note that some ingredients come from facilities that use milk. Confirm current details on the grocery ingredients and specs page.

Where to place a new novelty in the set

• Next to the better-for-you block: group fruit-based and dairy-free items so shoppers who want them find them together.
• At eye level for the launch: give a new item a strong spot for the first few months while shoppers find it.
• Face both flavors: show the full range so the item reads as a brand, not a single box.
• Mind the box orientation: Totally Bananas packages are designed in portrait and landscape orientation, which helps them fit different shelf layouts.

Our frozen novelty merchandising guide covers freezer placement and signage in more detail.

Support the launch

• Add shelf tags that call out dairy free and real fruit.
• Use a short-term promotion or feature in the weekly ad to drive trial.
• Check the case weekly for out-of-stocks and damaged boxes during the first months.
• Review sales after 8 to 12 weeks and adjust facings.

Our weekly freezer checklist is a simple way to keep the new set in shape.

How to evaluate the result

Compare the new item with the slot it replaced: unit sales, dollar sales and whether it brought new shoppers to the case. For more on choosing better-for-you items, see frozen novelties for grocery stores and whether frozen banana pops are dairy-free, gluten-free or vegan.

Frequently Asked Questions

How many pops are in a Totally Bananas grocery box?

Each box holds 4 pops, at 140 calories per pop.

Where can shoppers find Totally Bananas?

See the Where to Buy page. Availability varies by region and store.

How can my store carry Totally Bananas?

Contact Totally Bananas to talk about adding banana pops to your freezer set.